With the rapid growth of its award winning digital edition and daily news website, www.theweek.co.uk, Dennis sought a digital loyalty product to help relaunch their rewards programme, The Week Society.
Kado, with a number of out-of-the-box features, was the perfect solution for Dennis’ key requirements:
- In-built sign up - Where previously The Week did not capture the data of opportunists accessing offers and competitions, The Week's marketing team can now use the Kado platform to identify who exactly is redeeming the offers that they are promoting and gauge a stronger relationship with their customers.
- Add multiple titles - Thanks to Kado’s flexibility, Dennis will be able to add more brands to the platform so that once The Week Society has established itself, Dennis will be able to house reward programmes from their portfolio of titles simply, cost effectively and with minimal effort that will help support their subscription goals.
- Third party API Feeds - The loyalty platform will be integrated with Dennis’ management service in future which will allow the marketing team to offer different levels of rewards for both subscribers of The Week and non-subscribers.
Rupert Ward, Senior Customer Marketing Manager at Dennis Publishing said: "We are delighted with the Kado platform. It’s slick design and smooth functionality will underpin The Week Society’s offering, deepening customer relationships and adding serious value in the years ahead."
Get in touch to find out more, or take a look around - www.theweeksociety.co.uk